American Me Essay Example for Free

American Me Essay The film; American Me is an epic delineation of 30 years of Chicano pack life in Los Angeles, California. The film centers around the life of a 1950s youngster named Montoya Santana, who frames a posse with his dear companions. The group is captured for a break-in, and condemned to time in adolescent lobby. Santana discovers inconvenience on his first night in adolescent lobby and goes from adolescent corridor to jail for a long time. There he made and drove an amazing posse that worked both inside and outside the jail. When discharged from Folsom Prison, he attempts to understand the brutality in his life, in a world that has changed enormously. Motivated by a genuine story, the film gives a fictionalized record of the establishing and ascend to intensity of the Mexican Mafia in the California jail framework from the 1950s into the 1980s. The story opens by taking the watcher on an excursion back so as to the Zoot Suit period of World War II before the introduction of Montoya Santana. Santana’s guardians were Zoot Suitors. It is here that Santana’s fate started. On account of the wartime work lack of this period, the American and Mexican governments consented to a program by which braceros (contractors) were admitted to the United States temporarily to work at explicit employments.. Mexican Americans were the second biggest gathering of vagrants after Black Americans during the 1940s. The flood of Mexican Americans made cultural change. â€Å"The unexpected development of Mexican American neighborhoods made strains and a few clashes inside white society and administrative bodies. White inhabitants of Los Angeles got frightened at the exercises of Mexican American young people, the vast majority of whom were joining road packs. Zoot Suits got mainstream (loose jeans, long free coat, the enormous neckline, the long watch chain, the slicked back hair, wide overflowed caps), which turned into an image of defiance to regular white society† (www. stuffliketaht. organization, 2010). Therefore the term, Zoot Suit was conceived. â€Å"In Mid-1943, a four-day revolt in LA broke out as a result of the contempt toward the Zoot-admirers. White mariners attacked Mexican American people group and assaulted Zoot Suitors. The city police never really limit the mariners, who snatched the Hispanic young people, removed and consumed their garments, remove their hair, and beat them. Be that as it may, when Hispanics attempted to retaliate, the police moved in and captured them. After the Zoot Suit riots, LA passed a law denying the wearing Zoot Suits† (www. stufflikethat. organization, 2010) It was during these mobs that Santana’s guardians Pedro and Esperanza were assaulted. In the wake of being beaten, Pedro was captured by neighborhood police for being a Zoot Suitor. Brutally assaulted, Esperanza had her garments removed by a huge number of Caucasian mariners. The film presents the watcher so as to 1959 with Santana as a youngster of 16 experiencing childhood in the barrios with his companions and individual posse individuals Mundo and JD. In the wake of being captured and sent to adolescent corridor, Santana has his â€Å"manhood† taken from him on the primary night and murders the man who sodomized him. The force and regard that slaughtering this man brought from his friends was inebriating; his demonstration additionally presented to him a long jail sentence. During numerous long periods of imprisonment, Santana and his group offshoots developed their business and their numbers both inside and outside the jail. Upon his discharge from jail, he was shocked how much life and the barrios had changed. Santana battled as he watched the strategic maneuvers between the Italian mafia, the Black Guerillas, and the Aryan Brotherhood. They all needed more region and more business. This made inward clash for the principle character as the underlying foundations of his conviction about his group Por Vida (forever) was to lift and reinforce the Chicano people group. . His partners considered this to be battle as shortcoming. Santana’s challenges in the public arena were suitable socialization and solid conduct in sentimental connections. Before long outwardly, Santana is captured, and came back to jail. It is here that Santana’s life closes. He is fiercely killed by his group partners for not obliging a choice. The Santana family lived in a similar home in the barrios (ghetto) of East Los Angeles for exactly 30 years, their monetary status portrayed as poor common laborers. Santana’s’ guardians were Mexican American. Santana’s ethnicity is halfway obscure, as he was conceived as a result of his mothers’ assault. Some of Santana’s qualities were his solid family and neighborhood ties, his capacities to sort out and lead individuals, his steadfastness, and pride. He additionally had an exceptionally delicate side to him, which was profound, graceful, and deep. The essential introducing issues of the character Santana are: He originates from a foundation of neediness, lacking instruction and employment aptitudes. His local good examples and pioneers were gangbangers or Zoot Suitors. He went through the greater part of his time on earth organized in jail and needs socialization abilities, for example, realizing how to purchase a couple of shoes or how to go about form relationship with a lady. He has never had a solid sexual relationship and his sexual and social improvement was to a great extent frustrated by living in jail. The principle character would be all around presented with bolsters in surveying and creating vocation aptitudes and open doors for proceeding with instruction also. A human assistance specialist could best assistance help Santana by knowing about the way of life foundation, nearby social competency backing and assets, appropriate social data and have certain aptitudes that are basic to helping with minority people and gatherings. These normal abilities incorporate correspondence, access to translators, appraisal, arranging, usage, and assessment, drawing upon a scope of hypotheses of human and gathering conduct, information on singular contrasts and the minority personality improvement model and stages for change, and an attention to the bigger social setting of Santana’s. â€Å"To be a compelling human help laborer, it is essential to apply different aptitudes with a comprehension of important hypotheses and minority personality models and have the option to pick fitting intercession systems and techniques for specific circumstances. There is not a viable alternative for working with people or gatherings; a significant piece of upgrading a laborers intercession abilities is acquiring hands-on experience† (Human administrations Interventions, 2002). Some socially equipped nearby help administrations and offices recommended for Santana are as per the following: â€Å"Friends-CARE is a philanthropic association intended to break the pattern of generational wrongdoing. Its motivation is to bring issues to light with respect to the kids and groups of the imprisoned. Companions CARE offers types of assistance, mediation, network assets, and projects for these families and supports the fitting connections among prisoners and their families after coming back to the community† (www. companions Care. organization, 2010). California Gangs Anonymous (CGA) â€Å"CGA is a twelve stage program for lawbreakers and posse individuals both inside and outside the jail framework. Members go to gatherings normally and express the certified subtleties, over a significant time span of their lives, CGA is a spot to let our feelings out openly in a sheltered situation. CGA is about trustworthiness, expectation, arrangements, and options in contrast to living a more joyful life† (www.cganon. com 2010). Sacramento Food Bank and Family Services †â€Å"Adult Education program gives one of a kind learning chances to grown-ups at no expense in a steady, exceptionally customized and non-critical condition. Instruction is given in the study hall setting just as through one-on-one mentoring and arrangements. All administrations are allowed to the network and open to grown-ups beyond 18 years old. Instructive administrations incorporate coaching in proficiency, math, perusing and composing, English as a Second Language (ESL) classes, help with quests for new employment, continue building workshops, PC nuts and bolts classes in English and Spanish† (www.sfbfs. organization, 2010). After assessment of Santana’s foundation and introducing issues, the assessors suggest an intercession treatment plan comprising of the previously mentioned network assets Criminals/Gang Members Anonymous for working through being pack partnered, Friends-CARE as an outside help remembering taking part for a program expected to fabricate/re-construct family connections after imprisonment. As these family connections may fill in as solid backings as the customer moves from group related exercises and people. Furthermore, the SFBFS Adult Education Program, where Santana can fabricate his English-talking aptitudes, procures training, work abilities, and takes PC classes. Socialization and sexual socialization treatment is unequivocally proposed. The establishing and ascent of the Mexican mafia in 1950s East Los Angeles was inescapable. The wartime obscenities to the past Mexican American age known as the Zoot-admirers made a network need to stand emphatically as a people. A characteristic and inalienable piece of Mexican culture is to assemble, to rally as loved ones in quality and festivity. Maybe a Mexican group is a contorted augmentation of this common tendency to accumulate and participate in quality brought about by cultural assimilation present inside white society. References CGA (n. d. ). CGA. Recovered August 30, 2010, from www. cganon. organization (n. d. ). History Review Sheet. Recovered August 30,2010, from www. stufflikethat. organization/minorities Human Service Interventions (2002). Working with Individuals or with Groups. Recovered August 31, 2010, from http://www. cpcs. umb. edu/support/studentsupport/red_book/humser_intervention_one. htm Sacramento Food Bank and Family Services. (). SFBFS [Brochure]. Sacramento, CA: Author. All inclusive (Producer), Olnos, E. J. (Executive).

Understanding of the Contextual Factors

Question: Talk about the Showing an Ability to Explain significant local and worldwide relevant factors and how they influence business structures and technique. Answer: Presentation: In the current business condition, organizations need to manage a few interior and outer factors so as to accomplish reasonable development in the market. Outer elements incorporate administrative arrangements, authoritative guidelines, advertise qualities and culture, innovation headway and industry attributes (Marchi, Maria Micelli, 2013). Then again, inward factors incorporate authoritative structure, workplace and administration that can have significant effect on the dynamic methodologies for satisfying all the business targets. In this article, the emphasis would be on the powerful assessment of the business setting of one of the prime Australia based associations to be specific Wesfarmers. The income level of Wesfarmers was evaluated around A$ 66 billion in the time of 2016 (wesfarmers.com.au, 2017). It features the way that Wesfarmers has ready to counter all the inner and outside elements related difficulties for making wanted effect on the income level. The article would co ncentrate on breaking down the manner in which Wesfarmers execute procedures for countering unfavorable effect of all the inner and outside logical variables. Conversation: According to the article by Corcoran et al. (2012), successful advancement of authoritative structure is fundamental for playing out all the obligations related with the business procedure. Thus, Wesfarmers has concentrated on creating fitting authoritative structure through which all the necessities can be satisfied at the most elevated request. Numerous examinations have featured various sorts of hierarchical structures including utilitarian structure, divisional structure and lattice structure from which associations can choose any one for playing out all the exercises in a successful way (Casadesus?Masanell Zhu, 2013). Presently, Wesfarmers have concentrated on using framework hierarchical structure, as it manages broadened business obligations (Santos-Vijande, Lpez-Snchez Trespalacios, 2012). It has permitted Wesfarmers to create various divisions dependent on the detail of occupations with the goal that representatives don't need to confront any difficulties in understanding th eir obligations. It has likewise permitted Wesfarmers to figure solid communicational system inside and across divisions in a compelling way (Robbins et al., 2013). Therefore, it has helped Wesfarmers to stand up to with various dangers identified with interior business condition. Then again, Wesfarmers additionally have given enough chances to all the workers in sharing their however and thinks with respect to an essential authoritative choice. Subsequently, it has urged representatives to see themselves as a significant factor inside the association structure (Perkins, 2012). Subsequently, it has additionally made positive effect on the worker commitment viewpoint. It has been surveyed that worker commitment is basic for satisfying all the gave obligations in a significant manner. It not just permits associations to create solid communicational structure yet additionally help to keep all the representatives spurred towards the hierarchical jobs and duties. Wesfarmers have given enough space to the workers to speak with one another. In this way, it has additionally helped the association to upgrade the comprehension among one another (Oyedijo, 2012). Therefore, it has affected representatives to stay on the correct attitude, which will coordinate the business procedure towards satisfying business points and destinations. It has been evaluated that Wesfarmers is managing in very serious business condition, where it needs to confront a few other corporate mammoths for accomplishing wanted deals volume. Subsequently, Wesfarmers won't have the advantages of sole broker, which would permit association to increase significant portion of the market (Dursun Kilic, 2012). Hence, Wesfarmers need to concentrate on evaluating qualities, shortcoming, openings and dangers in a thorough way. Subsequently, the nature of the business has affected Wesfarmers to contribute immense measure of advertising and limited time exercises for amplifying the effect on the ideal market. Nonetheless, high venture consistently incorporates high hazard that Wesfarmers should counter so as to accomplish supportable development in the market. Moreover, nearness in the various segment has entangled the general business technique of Wesfarmers in a significant manner. In this manner, it has instigated the executives to use enhanced proc edures simultaneously for amplifying the income level of the association (Chen et al., 2012). Thus, it has incited Wesfarmers to direct gathering on customary reason for evaluating the specific effect of every methodology on the longing market. It has likewise centered around using statistical surveying method so as to comprehend the specific needs and needs of the clients. In this manner, it will permit the association to give items and administrations at the ideal level. It will decrease the measure of hazard association need to look from the outside condition. According to the article by Verbeke (2013), mechanical changes have made significant effect in transit all the exercises are directed for satisfying hierarchical obligations. It has additionally permitted associations to increase upper hand in the worldwide market. Presently, Wesfarmers has consistently attempted to incorporate all the development innovations for covering for expanding the utility of all the accessible assets. Presently, so as to use all the development advances in a suitable way, associations need to give representatives enough preparing and improvement openings with the goal that they can deal with all the assets in a successful way (Jekimovics, Wickham Danzinger, 2013). Consequently, it will prompt administration of Wesfarmers to contribute explicit add up to keep away from any inner difficulties for satisfying all the hierarchical duties. Then again, viable utilization of preparing and advancement offices would permit representatives to take a shot at the particu lar territory (Ludwig, Hellweg Stucki, 2012). In addition, worldwide nearness of Wesfarmers actuated association to deal with contrasts in culture, qualities and accepts of the individuals who are living in various economies for amplifying the benefit level. Presently, appropriate comprehension of social contrasts expects the executives to concentrate on various sorts of dynamic systems for satisfying the worldwide market needs (Rae, Sands Gadenne, 2014). Consequently, the board needs to concentrate on surveying distinctive administration procedures for satisfying all the business necessities in a compelling way. Support of authoritative standards and guideline is basic for the associations to lead all the necessities of the business in a fitting way (Pagani, 2013). Support of lawful rules will permit association to create solid notoriety in the market, which will in the end make positive effect on the general business level. Therefore, the board of Wesfarmers have deliberately centered around keeping up all the administrative principles and guidelines created by various economies for guaranteeing achievement in the worldwide market. For example, Wesfarmers has concentrated on keep up rules in regards to exchange limitation, loan fee, swelling, assessment and appropriation rate for boosting the income level with the worldwide market (Klettner, Clarke Boersma, 2014). Furthermore, Wesfarmers likewise has concentrated on keep up the lowest pay permitted by law laws created by various nations for keeping workers persuaded towards gave jobs and obligations. Then again, condition has risen as basic factor that instigate associations to use distinctive imaginative methodologies so as to counter all the business related difficulties in a fitting way (Casadesus?Masanell Zhu, 2013). Thus, Wesfarmers has concentrated on playing out a few CSR exercises like giving instruction to the poor kids, tree estate, squander the board and minimization of regular asset utilization so as to speak to it as dependable corporate resident. End: The above conversation has featured the way that associations need assess both interior and outside variables in a top to bottom way for creating successful counter systems. The exposition has referenced that present serious business condition has given no different alternatives yet to maintain a strategic distance from all the positive and negative factors however much as could reasonably be expected. Wesfarmers has attempted to create systems in such a manner in this way, that it can limit the unfavorable effect related with the positive and negative components. Consequently, it very well may be referenced that both interior and outer components can make significant effect on the dynamic procedure of the association. References: Casadesus?Masanell, R., Zhu, F. (2013). Plan of action advancement and serious impersonation: The instance of sponsor?based business models.Strategic the board journal,34(4), 464-482. Chen, C. C., Shih, H. S., Shyur, H. J., Wu, K. S. (2012). A business system determination of green gracefully chain the board by means of a systematic system process.Computers Mathematics with Applications,64(8), 2544-2557. Corcoran, T., Rhodes, J. E. J., Clarke, S., Myles, P. S., Ho, K. M. (2012). Perioperative liquid administration systems in significant medical procedure: a defined meta-analysis.Anesthesia Analgesia,114(3), 640-651. Dursun, E., Kilic, O. (2012). Near assessment of various force the board techniques of an independent PV/Wind/PEMFC half breed power system.International Journal of Electrical Power Energy Systems,34(1), 81-89. Jekimovics, L., Wickham, M., Danzinger, F. (2013). Informal communication and e-CRM:'Revolution'or'e-business as usual'?.Social Networking and e-CRM:'Revolution'or'e-business as usual'?,9(1), 153-162. Klettner, A., Clarke, T., Boersma, M. (2014).

169 IELTS Essay Samples

169 IELTS Essay SamplesThe number of free essay samples is increasing significantly with the passage of time. Students are using it as a way to test and evaluate the different versions of IELTS test that the organization publishes. This type of material can help students as they work on their papers or essays.It is better for students to test them before the actual tests. This is not only beneficial to students but also for the IELTS organization. This allows them to know how the students will deal with the essay in a particular format. It is quite natural for students to put some effort into the writing but what matters most is how much effort they will put into the entire paper.Another thing that you should know about is the effective method of analyzing the material. The lesson or study guides provide additional information regarding how the English Language writing questions are. Most of these materials are available at no cost and can be downloaded right away. The organization a lso offers a wide range of software applications that can be used to prepare and analyze your essay.This way, students will have the flexibility in preparing the essay and analyzing it according to their own level of knowledge. They will also be able to finish the project in less time. The organization's lessons are also helpful in completing other projects that students would like to do but are not able to do because of their lack of resources.The lessons are divided into different types of materials. Most of the material is based on the range of topics that are involved in IELTS. There are also topics based on foreign languages, math, science, and history. These resources are all available on a website that is free to use.There are many ways that you can get the same lesson. You can obtain this material from books or you can obtain the lesson from a website. In order to access the lessons from the book or website, you must have a valid e-mail address. However, most of the students prefer to gain access to the lessons through the internet.The organization provides many resources that students may find useful to improve their skills in writing. If you are not familiar with the organization, there are many resources online that can be useful. This is one way to increase your knowledge about the organization.A good resource for the students is the free IELTS essay samples. Students need to study all types of texts and also the material that is provided for them. Therefore, it is best to have all the information available at one place.

The Black Death Of Europe - 2211 Words

10. Black Death The black death arrived in Europe in October of 1347. It was brought by twelve Genoese trading ships that docked at the Sicilian port of Messina after a lengthy expedition through the Black Sea. The people that were gathered on the docks to meet the twelve ships were greeted with a terrifying surprise: the majority of the sailors that were on they ship were dead, and the ones that were still alive were somberly ill. They had fevers, were unable to hold down food, and were delirious from pain. They were covered with big black boils that oozed pus and blood. The illness was named the â€Å"Black Death† because of the black boils. The black death affected Europe because it killed over a third of its population. In all, the black death killed twenty million people in Europe. People fled their homes, families, and friends because they did not want to get infected with the plague. The Plague reduced the population of the world from 450 million to 375 million. Seven t housand people died per day in Cairo. Three Fourths of Florence’s residents were buried in makeshift graveyards. The disease even spread to the isolated outposts Greenland and Iceland. However, the Black Death set the scene for modern medicine. Growing increasingly frustrated about diagnoses with the Black Plague, educators began to place a greater emphasis on medicine. 9. French Revolution A turning point in European history was the French Revolution. The war began 1789 and lasted until the lateShow MoreRelatedThe Black Death Of Europe1231 Words   |  5 Pagesfound regarding the history of the Black Death in Europe. It incorporates the beginning of the plague, the way that it spread, and the toll it took on Europe’s population. It answers questions concerning the context of my topic, the importance of subject at hand, as well as the affects it had on the society during and after this tragedy. Concluding this paper answers the final question of why people should know about this subject in the first place. The Black Death was single handedly one of the worstRead MoreThe Black Death Of Europe1265 Words   |  6 Pagesill and suffered from many symptoms such as fever, black swellings, and much more. It wasn’t long until others in the surrounding area started catching the same symptoms and began to fall sick as well. This point marked the arrival of the Black Death in Europe. The Black Death quickly and uncontrollably started to travel its way through Europe and had a great impact on Europe. It’s undeniable that the Black Death created many upheavals in Europe, but it also led to a few positive effects as wellRead MoreThe Black Death Changed Europe1064 Words   |  5 PagesJalen Josey Mrs. Feagley Honors English 9 7 April 2015 The Black Death The Black Death changed Europe (and the entire world) in ways we can still observe today from a historical, societal, cultural, and medical standpoint. The Black Death was a very deadly outbreak of plague. Plague is a very deadly bacterial disease. It has been a recurring force that has wiped out much of the world’s population during it’s outbreaks. The bacteria that is responsible for one of history’s most deadly diseases isRead MoreThe Impact of the Black Death on Europe1526 Words   |  6 Pagesup the â€Å"ring† the center turns black and is surrounded by a red rash. The â€Å"Rosie† is the center of this reddish ring. The living began rotting before dying, healthy individuals used flowers to cover the odor. The poem shows attempts to get rid of the smell in the second verse, â€Å"a pocket full of posies† The posies represent fourteenth century air fresheners. â€Å"Ashes! Ashes!† Some may believe that the ashes represent cremation, the last line in the poem expresses death â€Å"we all fall down† no one survivesRead MoreEurope and the Black Death Essay1541 Words   |  7 PagesChaos struck all-over Europe in the 14th centu ry; no social class or individual was immune from this mysterious disaster. Historians estimated that this unidentifiable disease killed â€Å"more than 20 million people in Europe–almost one-third of the continent’s population,† by the 1350’s (Black Death). Now in today’s society scientists classify the unidentifiable disease as the bubonic plague, also referred to as the Black Death. During fourteenth century European-society, there was no logical medicalRead MoreThe Significance of the Black Death in Europe1916 Words   |  8 PagesThe Significance of The Black Death In Europe The Black Death, which swept across Europe between 1347 and 1351, had significance in all areas of life and culture: economic, social, psychological, and even religious. It ushered in a new age for all of Europe, in many ways speeding up the change from the medieval to modern era. In under a five year time span, one-third of Europe’s population died. There is some speculation that the toll was actually more than one-third, and could have reachedRead MoreThe Black Death And Its Effect On Medieval Europe1297 Words   |  6 Pages​The Black Death had profound effects on Medieval Europe. Although most people did not realize it at the time, the Black Death had not only marked the end of one age but it also denoted the beginning of a new one, namely the Renaissance. Between 1339 and 1351, a pandemic of plague called the Black Death, traveled from China to Europe affecting the importance of cities, creating economic and demographic crises as 2/3rd of the European popula tion was eradicated. ​ In the beginning, the ItalianRead MoreThe Deadly Black Death Plague Of Europe1054 Words   |  5 Pages Background Information  The deadly Black Death plague of Europe arrived in 1346 A.D. , during the middle ages from the Middle East as commonly thought and was also known by other names such as â€Å"the pestilence .â€Å" The infectious deadly bacteria moved rapidly within Europe accounting for approximately 50% of mortality while disseminating northward along major trade routes of ships, lasting until the early 1350’s (Ross, 2015). The plague presented before traditional existenceRead MoreThe Black Death s Effects On Europe1470 Words   |  6 PagesThe Black Death’s Effects on Europe Cole Younger WH2 11-20-15 Rough Draft The disastrous plague called the Black Death had monumental, long lasting effects that would ultimately change the fate of the entire continent of Europe. The mid-1300s in Europe were part of the Dark Ages. Human populations were near over-crowding, and the land was stretched to produce food. Mother Nature created a drastic solution. The world lifted a bleak shadow of death and chaos over the people ofRead MoreThe Black Death Ravaged Europe And Its Inhabitants1588 Words   |  7 PagesFrom 1347 to about 1352, the Black Death ravaged Europe and its inhabitants. While this devastating plague caused an exorbitant loss of life and a great deal of emotional suffering, it did lead to some major social changes in Europe that changed the course of history. The Black Death transformed the consciousness of the surviving populous of medieval Europe in a way no other event that has occurred before or since could. This transformed psyche created the catalyst that expedited the transformation

Ethics in Statistics - 1465 Words

ASSIGNMENT: Ethics in Statistics There are a number of possible ways in which unethical behavior can arise in statistics and researchers should steer clear of these. It is relatively simple to manipulate and hide data, projecting only what one desires and not what the numbers actually speak, thus giving birth to the famous phrase â€Å"Lies, damned lies and statistics†. However, this doesn’t happen all the time and there is no reason not to believe in the conclusions of a statistical analysis (Siddharth, 2010). Ethics in statistics is not straightforward and can be quite complex at times. It also greatly depends on what kind of statistical analysis is being done. Unethical behavior might arise at any point – from data collection to data†¦show more content†¦Enron then created partnerships with lenders to keep the debt off its books. Chewco Investments was one of the partnerships that allowed Enron to keep $600 million in debt off the books it showed to the government and to people who own Enron stock (Norton).Seeing that this debt never appeared in Enrons reports, it made Enron seem extremely financially successful. Enron’s auditing firm, Andersen, one of the world’s five leading accounting firms at the time received millions of dollars the majority of which was not for auditing (North, 2005). Arthur Andersen allegedly applied irresponsible standards in their audits due to conflict of interest over the substantial consulting fees generated by Enron. In 2000, Arthur Andersen was paid $25 million in audit fees and $27 million in consulting fees (this amount accounted for roughly 27% of the audit fees of public clients for Arthur Andersens Houston office). The auditors methods were probed as either being completed for conflicted reasons or a lack of capability to sufficiently assess the financial convolutions Enron employed (Healy amp; Palepu, 2003). Enron scandal resulted in shareholders loss amounting to nearly $11 billion when it plunged to less than $1 by the end of November 2001. When the U.S. Securities and Exchange Commission (SEC) began their investigation, Dynegy offered to purchase the company at a fireShow MoreRelatedThe Ethics Of Compiling Racial Statistics2122 Words   |  9 PagesAbstract I plan to not only defend the ethics of compiling racial statistics by analyzing the process of the collecting racial data but also provide important insights into racial statistics to better inform the reader as to what beliefs are prevalent in this subject matter. Furthermore, I will argue that the advancement potential of racial statistics is too important for society to ban as another country has done. Introduction The studies concerning the correlation between race and crime in theRead MoreEthical Issues Affecting Business Statistics921 Words   |  4 Pagesorganization are centrally governed by the business ethics. Ethical responsibility is a subject that affects most employees in organizations. In business statistics, there are highly possible chances in which inconsistencies and inaccuracies tend to occur (Duska, 2000). In all aspects people tend to escape and move away from ethical responsibilities associated with business statics. This paper aims at looking at the several aspects of ethics in business statistics. It also looks at the ways in which the ethicalRead MoreRes 351 Week 2 Business Research Ethics Essay847 Words   |  4 PagesResearch Ethics Grace N. Lockhart RES/351 March 20, 2012 Mr. Charles McMahon Research Ethics Webster’s Dictionary defines ethics as â€Å"a set of moral principles: a theory or system of moral values.† (Merriam-Webster, Incorporated, 2011). Every person has ethics that he or she lives by, but sometimes in the business world many unethical business transactions occur. People do not realize that sometimes the statistics that he or she are fed have been falsified in order to get him or her toRead MoreChristian World View And Statistics1364 Words   |  6 PagesChristian World View and Statistics When studying statistics, it is important to look all aspect of it, such as the statistical ethical guidelines. Another important to look at is how Christian World view can be applied to statistics. In this essay, the following will be discussed: statistical ethical guidelines, ethical issues from a Christian World view, and ethical issues. Christian World View and Statistics The following section will be discussing: statistical ethical guidelines, ethicalRead MoreEssay about Business Ethics1439 Words   |  6 PagesWhat is ethics? Ethics can be defined as a set of principles used by an individual to govern his or her decisions in an effort to ensure fairness and equality. Business ethics, as defined by the Stanford Encyclopedia of Philosophy is the applied ethics discipline that addresses the moral features of commercial activity. The same source also gives a history of business ethics which states that the concept as an academic principle is relatively young-only about forty years old; but in general is asRead More Diversity in the Newsroom Essay1680 Words   |  7 PagesEthics in Journalism: Diversity in newsrooms not a trend in the new millennium My interest in the lack of diversity in newsrooms across the United States began while I was enrolled in an ethics course in the journalism department, this semester. I hadn’t realized until this semester that diversity was integral to good, accurate, and fair reporting, and that it is also widely lacking in newsrooms. While the subject of diversity was only discussed over a few class sessions, it became a noticeablyRead MoreEthical Issues Regarding Information Technology1638 Words   |  7 Pagesincreasingly aware of the need for the ethical use of technology. Information technology (IT) users need a code of ethics developed, so that they can navigate through the ethical issues they confront while using information technology. When ethical violations occur, enforcement of the ethical standards is required. With the advancement of online education, there is a need to interpret how a code of ethics would be established within this academic environment. In our generation the technology has been beneficialRead More Comparing Webers and Durkheims Methodological Contributions to Sociology1727 Words   |  7 Pagestheir research. It will also consider what interpretative sociology is, and why their type of methodology is used when carrying out research. It will analyse both Durkheims study of Suicide and also Webers study of The Protestant work ethic, and hopefully establish how each methodology was used for each particular piece of research, and why. Emile Durkhiem, in sociology terminology is considered to be a Functionalist, in addition to also being a Positivist, however, Read MoreThere Are Many Factors In An Organisation That May Lead1727 Words   |  7 Pageswhat is happening in their personal life can affect the way that they behave in a workplace. Personality has a powerful impact on workplace deviant behaviour (O’Neill, Lewis, Carswell, 2011). Research shows that people who tend to have high work ethics and are emotionally stable are less likely to partake in deviant behaviour that may include stealing. Stress is a factor that contributes to how a person behaves. If someone is dealing with some stressful situations, this may cause them to lash outRead MoreThe Principles Of Business Ethics1283 Words   |  6 PagesBusiness ethics administers the conduct that relate to what is right and what is not. They refer to moral standards that guide the way a business conducts its activities (Casestudies, 2015). The same rule that determines a person’s activities also applie s to business. Acting in a moral way includes recognizing right and wrong actions and after that making the morally right decision. People often view ethics as a set of principles that they should all follow and in the business environment, the principle

Project Management Pl Reston Station - 1452 Words

Project Management Plan - Reston Station Phase 1 Garage Project Description Reston Station Phase 1 Garage is the first of many new building projects in Reston to usher in the arrival of the Metro Rail Silver Line Expansion in early 2014. The Wiehle Avenue stop on the new route running from downtown Washington D.C to Dulles International Airport lies adjacent to the new Reston Station project being built by Comstock Partners Limited and Fairfax County Virginia (a public-private partnership). The project consists of a 7 level, 1.3 million square foot underground garage that will one day be the foundation for 3 office buildings, a 700-unit apartment building, and a 20 story hotel. 1. Project Location Reston Station is a transit-oriented, mixed-use, urban employment center in the Dulles Corridor of Fairfax County, which includes the Wiehle – Reston East Metro station, located in Reston, Virginia. 2. Project Schedule The Dulles Corridor Metrorail Project, otherwise known as the Metro Silver Line Expansion, is the overarching public transit project dictating the schedule for the Reston Station Garage. With plans for phase 1 of the new rail line to be operational at the beginning of 2014, Fairfax County must ensure that adequate parking is available for commuters that will be using the rail system daily. Fairfax County and Comstock Partner (a public-private partnership) chose to negotiate a Construction Manager at-risk contract with DAVIS Construction at an early stage in design

Samsung Brand Audit - Free Sample Assignment Solution

Question: Discuss about theSamsung Brand Audit. Answer: Introduction Samsung brand audit is a thorough examination to identify the companys brand strength, the sources of its brand equity and the methods to enhance its brand equity. The Brand Audit also focus on the understanding the future potential for the company. Samsung was founded in 1938 and was originally a trading company. It has now grown into a huge and reputable conglomerate operating in numerous business sectors around the world. The company has its headquarters in the Samsung Town, Seoul, South Korea (Samsung History, 2014). It deals in more than 74 countries and has global points of presence at more than 510 places around the world. The major sectors in which the Samsung group operates in are the Electronics, Trade and Services, Machinery and Chemicals, and Financial Services. The Samsung Electronics alone has three subdivisions of operations namely; Device Solutions which incorporates the various solutions provided by the company for modern devices such as, memory devices, system LEDs, LSI businesses etc. The another electronic division includes primarily the Consumer electronics, which deals with the Digital appliance, Visual Display, Printing systems, and Health Medical gear industries. The final category under electronics is IT Mobile communications industry. This deals with the Mobile Communications devices and Networks, mobile phones, digital tablets, and Digital Imaging businesses, etc. (Products, 2016). For the convenience of understanding the wide scope of the company is limited to the Samsung Consumer Electronics only for this paper for conducting Brand Audit. Customer Analysis For the customer analysis of the Samsung Brand audit following points could be considered: Trend and Needs With the constantly changing technologies and public demand, Samsung continuously come up with new innovative products in a wide and complex range from low-end to extremely high-end devices that suits the need of varied set of customers from the young people, married couples, professionals, to families with kids. Samsung sets trends and create new market needs with its new products which other companies are compelled to follow. Motivation One of the prime motivation for consumers to buying and keep on changing to the latest devices is the Brand image associated with the Samsung. More than a necessity the latest trendsetting devices have become a social need of the people that give them the value of prestige and self-worth. Perception The general perception for the Samsung in the mind of consumers is that the company is a well-established brand which provide quality devices. Also the range of products are all price levels allows the consumers to choose the Samsung brand in any price bracket they feel comfortable shopping. The market reputation of the company is good and the perception is thus positive for the Samsung brand. Segmentation Samsung employs the total market strategy which could be reinforced by one of its slogans, designed for humans. Samsung market segment include various strata od society from low-end users looking for cheap devices to high end-users looking for expensive ones. Samsung cleverly categorise its devices into the categories to cater all segments. For example, in one of its tablet advertisement it categorized the consumers as per their age. The Connecticus group for people in early 20s, the Wanderus for people in the range of late 20s to mid-30s and Relaxicus for people in mid-30s to mid-40s. the features of the products as well as the prices were kept keeping in mind these customer segments (The Toronto Egotist, 2011). Behavior Samsung acknowledge that the consumer behaviour is an essential aspect of business growth and sustainability. The consumer behaviour highly depend on the social, cultural, moral, personal, as well as psychological behaviour of the people. Samsung thus take into account all these aspects while devising its marketing strategies in various parts of the world. Brand Inventory The brand inventory for the Samsung could be explained under the following heads: Brand Elements Brand elements are certain trademark strategies which help a company to set itself as a distinguished brand from its competitors. Some of the basic brand elements are the logo of the brand, slogan used for the brand slogan, its sign, its distinguished packaging as well as its spokesperson or brand ambassador. Samsung use combination of all these elements to create its brand image. It has a well-recognized brand logo with a distinguished style of writing Samsung with white font colour on a blue elliptical background and the missing horizontal line of the letter A (Fig.1). Fig.1. Samsung Logo (Source: Samsung Logo (2016) Available at: https://www.brandsoftheworld.com/logo/samsung-9 (Accessed: 20 September 2016).) The company come up with different slogans for its various products, such as for its latest product, Samsung Galaxy Note 7, the slogan says The smartphone that thinks big (Samsung Galaxy Note 7, 2016). It also uses renowned celebrities as the brand ambassadors depending on the country of marketing plans. With various products the company modernise its packaging, however, maintaining its unique brand elements to make its products distinguishable. Marketing Strategies to Support Brand Samsung incorporates aggressive total marketing strategies that addresses various segments of people in a society. The repetitive advertisement strategies add to the brand awareness for the company. The electronic industry is a highly competitive one, with the ever changing technologies and growing consumer demands the company has to highly depend on its effective marketing strategies to keep the brand name high on the consumers mind. The announcing of new products after studying the market trends and needs, restructuring advertising and promotional approach of present products, the production procedures and highly innovative marketing plans along with performance driven products are the core strength of the Samsung. Samsung devotes high efforts and resources in its marketing strategies. The use of new media channels like social media, etc. are done effectively by the company to keep the brand name floating in the consumer minds at all times. Samsung also engage in sponsorships of sp orts events, local festivals, trade fairs, campaigns, etc. to keep the brand name on top of the rest of its competitors (Kang and Stotlar, 2011). Competition in the Industry There are various competitors of Samsung in each different category in which it places its wide range of products. The complexity of its products range including televisions, mobile devices, audio video devices, digital cameras, home appliances, memory storage devices, other computer peripheral devices, printers, and accessories, etc. ensures that the company has numerous competitors. Some of the prominent international competitors for Samsung are Apple, Nokia, Lenovo, LG, Sony, Huawei, HTC, Panasonic, Whirlpool, Canon, GE and Nikon. However, among these competitors, Samsung is fittingly aggressively pitted against its biggest competitor the Apple Inc. an American multinational technology company founded by Steve Jobs. Apple Inc. which was initially a computer company and was known as Apple Computer, now has positioned itself as the world leader in the mobile devices industry. Presently Apple Inc. is ranked as a number one company among the top international brands. Apple enjoys an extremely high level of brand loyalty from its customers (Vijande, 2013). As per the annual report of Interbrand, the Best Global Brands report released 2015, Apple ranked as the top brand of the world thrice in the three consecutive years, with highest Brand Value. The Brand Valuation of Apple in 2014 is at 118,863 $m with increase in the value at 21%. While in the same repost Samsung ranked at 7th place with the net Brand value of 45,462 $m with an increase of 15% (Interbrand, 2016). The Apples brand value is at 98.31 billion USD. The Apple enjoys almost cult like following due to its innovative technological advancement in each of its products like, iPhones, Mac, iPad, iPod, etc. POPs and PODs In the Brand audit the Point of Parity (POPs) and Point of Differentiation (PODs) assist to understand what makes a company stand apart from its competitors. In the case of Samsung, the point of parity with its arch rival Apple Inc. is that Samsung also has a huge and loyal customer base. Also the products of Samsung are equally good and up-to-date in terms of technological advancement (Wiedmann, 2013). Samsung also enjoys a market of repute and recognition just like Apple and other of its competitors. Point of differentiation for Samsung is that the company has a widest possible range of devices. This is the point where Apple fails to cater. The Apple products are targeted for the niche market, while the Samsung products are present in a vast variety of ranges, applications, sectors, utilities as well as prices. Samsung stands at distinguished place when it comes to catering a wide section of population as compared to the Apple (Dinnie, 2007). Brand Mantra The brand mantra for Samsung is to bring latest cutting edge technologies at affordable process to the customers. Keller Pyramid for Samsung Fig.2. Kellers Brand Equity Model. (Source: Keller, K.L. (2013) Strategic brand management building, measuring, and managing brand equity. 4th edn. Boston: Pearson.) Salience- it is a quality product with lot of latest features at affordable prices. Performance- Samsung has effective segmentation, targeting, and positioning of its products with a very good brand personality and brand recognition. Its products are high in performance and quality (Saeed, 2016). Imagery- Samsung has an image of high quality, latest technology, feature rich products. Judgement- Samsung is also a trustworthy name, market reputation and brand recognition. Feeling- it gives the feeling of value for money for its products for low and mid-range products and social status associated with the high end products. Resonance- Samsung has a very loyal following of consumers. Emotional modifier- Samsung products bring latest technologies in the control of its users. Descriptive Modifier- its product users ranges from the young to old users. Brand function- the company brings latest technologies into the lives of common people by way of high end devices of communication, connection, televisions, etc. creating value for life. Brand Exploratory Brand association for Samsung Memorable- Samsung gains its brand equity by not only as a competitor of Apple but also a reputed brand of its own (John, 2016). Meaningfulness- Samsung brings meaningful features packed products that have actual utility thus giving it higher brand equity. Likeability- other than its efficient products the company is also liked because its wide range of products. Anyone can find a product suited to his needs and pocket in a Samsung store. Transferability- the brand equity of Samsung is highly and easily transferable because of its regional marketing strategies (Keller, 2012). Adaptability- Samsung operates in an industry were a product could become obsolete as soon as a better technology version is out in the market. Thus the company has high adaptability. Analysis of Samsungs Brand Positioning Samsung is one of the premium, lifestyle brand. It has brand position of a brand better than other brands for customers who require value for money as well as latest technology indispensable tool for their daily lives. Samsung gives high- quality superior products with the world- class designs, its products come packed with innovative features with high usability, ease of access and understanding. The brand positioning is also strengthened by the company by providing after sales services and support to its customers (Keller, Parameswaran and Jacob, 2011). Consumer Perception Analysis The general perception for the Samsung in the mind of consumers is that the company is a well-established brand which provide quality devices. The idea of owning the latest upgraded model of mobile or the tablet motivates people as it shows their affluence in the society rather than actual need (Lam Ahearne, 2013). This motivates the people to choose the high end models while the low ends models are primarily chosen by people with the motivation of buying a well branded product in appropriate prices. Brand Equity: Aaker Model The Aaker Model is the marketing model which views brand equity as a combination of three things. These are: Brand awareness, Brand loyalty and Brand associations, These elements add up to give the value provided by a product or service. Aaker model suggests that brand identity is the basis of brand management (Selnes, 2013). Therefore, organizations must focus on various elements of brand identity. Aaker defined eight to twelve elements of brand identity that falls under four perspectives. These four perspectives for Samsung can be discussed as: Brand as Product This perspective covers brand as the tangible product. This perspective would cover the things like quality of the product, attributes of the product, etc. Brand as Organization This perspective would cover brand as an organization. The organization attributes would include the market reputation of organization, rapport of organization (Keller, 2016). Brand as Person This perspective would cover brand personality and relationships of brand with consumers (Huang, 2014). Brand as Symbol This perspective would cover the imagery and visuals or brand that are find in the channels like social media. For example, Samsung would have lot of images and other content on its website to attract consumers. Recommendations Some of the probable recommendations that Samsung could use for planning its future strategies are as follow: Samsung can position itself as a premium brand with comparison to its top competitor Apple. Samsung could possibly create its brand image by providing better facilities and services than other competitor brands. It can develop an ecosystem of its own inculcating the consumers with one or multiple Samsung products. A facility such as Samsung club could be established with additional offers and discounts on multiple purchase of Samsung products to encourage people to stick with the brand. References Dinnie, K. (2007) Asian brand strategy: How Asia builds strong brands, Journal of Brand Management, 14(3), pp. 272273. Interbrand (2016) 2014 - previous years - best global brands - best brands. Available at: https://interbrand.com/best-brands/best-global-brands/previous-years/2014/ (Accessed: 20 September 2016). Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. John, D.R., 2016. Customer-based strategic brand management: past progress and future challenges.AMS Review, pp.1-6. Keller, K.L. (2013) Strategic brand management building, measuring, and managing brand equity. 4th edn. Boston: Pearson. Keller, K. L. (2012). 17 Brand strategy. Handbook of Marketing Strategy, 289 Keller, K.L., 2016. Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS Review, pp.1-16. Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., Schillewaert, N. (2013). Exploring the dynamics of antecedents to consumerbrand identification with a new brand. Journal of the Academy of Marketing Science, 41(2), 234-252. Products (2016) Samsung. Available at: https://www.samsung.com/africa_en/home/ (Accessed: 20 September 2016). Punniyamoorthy, M., Mahadevan, B., Shetty, N.K. and Lakshmi, G. (2011) A framework for assessment of brand loyalty score for commodities, Journal of Targeting, Measurement and Analysis for Marketing, 19(3-4), pp. 243260. Samsung Galaxy Note 7 (2016) Galaxy Note 7. Available at: https://www.samsung.com/africa_en/consumer/mobile-devices/smartphones/galaxy-note/galaxy-note7/ (Accessed: 20 September 2016). Samsung History (2014) About us. Available at: https://www.samsung.com/africa_en/aboutsamsung/samsung/history_08.html (Accessed: 20 September 2016). Samsung Logo (2016) Available at: https://www.brandsoftheworld.com/logo/samsung-9 (Accessed: 20 September 2016). Saeed, N.B., Nematiyan, M. and Albonaiemi, E., 2016. Effective factors on the value of international brands in Iranian consumers (Case Study of Samsung brand in Khuzestan market).International Journal of Humanities and Cultural Studies (IJHCS) ISSN 2356-5926,2(3), pp.974-984. Santos-Vijande, M.L., del Ro-Lanza, A.B., Surez-lvarez, L. and Daz-Martn, A.M., 2013. The brand management system and service firm competitiveness.Journal of Business Research,66(2), pp.148-157. Selnes, F., 2013. An examination of the effect of product performance on brand reputation, satisfaction and loyalty.Journal of Product Brand Management. The Toronto Egotist (2011) Meet Wanderus, Connecticus Relaxicus in Samsungs whats your Tabitat? New ad campaign. Available at: https://www.thetorontoegotist.com/news/local/2013/august/8/meet-wanderus-connecticus-relaxicus-samsungs-whats-your-tabitat-new-ad-camp (Accessed: 20 September 2016). Wiedmann, K.P. and Hennigs, N., 2013. Luxury marketing.A challenge for theory and.